Hi, I’m
SCOTT DANIEL LYSZ
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GROWTH LEADER
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GROWTH & BRANDING PROJECTS
SCOTT DANIEL LYSZ
Know Me More
About Me
I’m Scott Daniel Lysz (Lish), I’m a resident of Ann Arbor, Michigan with +15 years of marketing experience and +10 years in management. I’m a branding expert, growth marketing leader, full stack creative designer & SEO authority. The majority of my career I have worked in B2B SaaS, capital equipment and GTM for new products and features. I am a people first manager and hands-on leader, and I have lead marketing direction for global organizations holding roles of Chief Marketing Officer (CMO), Global Director and Creative Marketing Director.
I am humble in stating that I have helped many organizations drive MoM and YoY growth, pushing towards mergers, acquisitions and new rounds of funding.
Experience
Chief Marketing Officer
NOV 2021-Current SHORTPOINT INC. (USA, UAE, UKRAINe, POLAND, UK)
Leading the design, content, development and marketing teams, with a focus on funnel growth exploration & optimization. This work included driving the development of all branding initiatives, GTM for new products, market positioning, SEM & SEO directives and growth marketing efforts with an emphasis on data-driven attribution and brand awareness. Establishing base metrics for all performance lag, CPC and revenue growth estimations based on a deep dive into website and CRM data for accurate forecasting. My work has catapulted Shortpoint; a niche B2B SaaS solution, to be a premier Microsoft Partner and authority in the field, while adding millions of users and several Fortune 500 companies to our portfolio.
Director of marketing | Global
MAY 2019-NOV 2021 A&D Technology (USA, CHINA, GERMANY & UK)
I developed a road-map of best practices for global marketing, branding, and SEM with an emphasis on data driven attribution and the utilization of UX and analytics to drive ROAS. My direction led the implementation of digital marketing strategies and branding across A&D subsidiaries in 12 countries and 20 offices with revenues approaching $1 billion U.S. As a full-stack creative designer and marketer, I led the development of all marketing materials (print & digital) including the A&D website, digital ad campaigns, video, tradeshow designs, email campaigns, social media directives, and branding initiatives, with an emphasis on direction and mentorship.
CREATIVE MARKETING DIRECTOR
AUG 2016-May 2019 NUARX - VIKING CLOUD (USA)
Leading the full-stack creative development of all print and digital advertising campaigns and collateral. With a strong emphasis on big data utilization, this work included the complete development of the NuArx website, SEO, UX, UI, video creation, messaging, branding initiatives and B2B marketing. NuArx clients include multiple Fortune 500 companies.
MARKETING MANAGER
SEPT 2014-AUG 2016 JUMPQ (USA & CANADA)
Mobile Application Startup - Pay-as-you-go shopping, order ahead. B2B SaaS and Consumer driven marketing and adoption for GTM.
MARKETING COORDINATOR
APR 2015-MAY 2016 XORAN TECHNOLOGIES (USA)
Portable CT Scan through CBCT. B2B SaaS and B2B Medical Device Sales. GTM for 2 new products in the medical/healthcare field.
Certificates
B.A. University of Michigan, Ann ARbor
Grants & Scholarships
Mentored Applied Linguistics & Composition
Honors & Recognition
Forbes Magazine, NBC, The Huffington Post,
The Michigan Daily, ABC News & Comedy
Central.
EXPERT SKILLS
- DATA Driven Performance Metrics 1000%
- GTM for New Products & Features 1000%
- Search Engine Optimization (SEO) 1000%
- Search Engine Marketing (SEM) 9098%
- Graphic Design & Video Editing 1000%
- Data analytics 1000%
- User Experience (UX) 1000%
Software
- SEO (GSC, SEMRUSH, AHREFS, GA, Screaming Frog, etc) 1000%
- SEM (Googleads, reddit, linkedin, rollworks, etc) 9098%
- ADOBE CREATIVE SUITE (PS, AI, XD, ID, AI, LR, AU, PR) 1000%
- GOOGLE SUITE (Analytics, Search Console, Tag Manager) 1000%
- CRM (Hubspot & Salesforce) PM (Asana, Miro) 1000%
- Video Production (Premier, Cinema4D, After Effects, BouJou) 1000%
SOME OF WHAT I DO
My top three.
Everything from ROAS to leading SEM & SEO projects is correlated to these three areas. Although it’s the last bullet, i am a data first marketer.
BRAND DEVELOPMENT
Creating branding initiatives that set companies apart from competitors. Stand out for the right reasons, reduce CPC and increase retention by being memorable.
GROWTH OPTIMIZATION
Maximize every click. Identify top producing funnels and utilize flow maps to improve your website with A/B testing. If you’re website isn’t 100% optimized, you’re wasting money on SEO & SEM.
DATA ANALYTICS
Establish performance metrics including website & CMR data, customer lag, CPC, ROAS and ROI for all marketing activities to help establish baselines for driving growth.
MY WORKS
SOME
AWESOME PROJECTS
for awesome companies
ShortPoint Inc – USA, UAE, EUROPE & ASIA
Branding, Growth marketing, SEM, SEO & Performance Metrics
A&D Technology – USA, EUROPE & ASIA
BRANDING, GROWTH MARKETING, SEO, TRADESHOWS & DATA ANALYTICS.
NUARX (Viking Cloud) – USA & EUROPE
BRANDING, WEBSITE DEVELOPMENT, SEO, SEM.
Testimonial
SOME OF WHAT HAS
BEEN SAID ABOUT ME
Sami AlSayyed
Working with Scott as the Chief Marketing Officer at ShortPoint has been a fantastic experience. He is not just a marketing strategist—he is a true creative powerhouse who transforms ideas from concept to execution with a level of dedication that is hard to find. Beyond his talent, Scott is an incredible team player, a natural storyteller, and someone who makes even the most complex marketing challenges enjoyable and engaging.
David Luick
Scott is exceptional. He immediately adopted our brand as his own and elevated our market presence in every form of print, digital, and social medial available. Scott managed all new and existing creative content with enthusiasm and just the right amount of panache.
Den Matliak
Scott is an incredible talent in the field of marketing. he’s exceptionally sharp, creative, and is always pushing data driven solutions. His deep market knowledge and exceptional soft skills make him a valuable asset to lead any team. During our time together at ShortPoint, Scott led innumerable impactful projects that have helped drive ShortPoint to new heights. I can’t speak highly enough of his leadership, skillset and positive attitude, which have helped define the culture at ShortPoint.
CONTACT DETAILS
LET’S WORK TOGETHER.
SCOTT DANIEL LYSZ
BRANDING & GROWTH MARKETING
If you’re looking to implement best practices for branding & growth marketing, let’s chat.